Classic Line

Web design · Brand identity · E-commerce

improving the experience of a B2B e-commerce platform

Classic Line supplies eyewear frames exclusively to business customers. During my time at the company, I was responsible for the day-to-day management of its online sales platform, redesigning the front-end interface and developing a new logo and supporting graphics to improve the platform’s visual consistency.

My role also extended beyond design to include the drafting of sales terms and conditions and other legal content required for the platform.

Deliverables: Front-end interface redesign, logo and web graphics, sales terms and conditions, legal content.